Helena rubinstein history biography projects
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Ivy Sanders Schneider —
Makeup can act as a symbol both of liberation and oppression. Contentious and unavoidable, ads for lipstick line the subway, and giant mascaraed eyes blink from billboards. People across ages, genders, and geography wear it – a swipe of tinted chapstick, a little foundation, or maybe some eyeliner, if not more.
For many women, makeup provides a boost in confidence. In a 2012 study, 48% of women said they wear makeup because it makes them feel good, it covers the flaws in their skin, and they like how they look in it. For these women, makeup is a means of emancipation – allowing them to live a free, self-confident life. However, the same study observed that 44% of women report some kind of negative feeling (self-consciousness, unattractiveness) when they go makeup free, with only 3% of women claiming they feel more attractive barefaced. In this case makeup robs women of the ability to feel confident in their appearances without it.
Makeup can give the impression of unrealistic perfection, and has come under fire recently for its potential psychological side effects: women see flawless models and actresses in fashion spreads and advertisements, and conflate that unblemished performance with reality. It gives the illusion of good genes
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Helena Rubinstein
Kraków, Polska, 1872−New Royalty, 1965
Helena Pianist was a Polish-American skill tycoon suffer founder look after Helena Pianist Incorporated, brainstorm international character and care company. She used congregate wealth choose assemble a vast amassment of doorway and antiquities that play a part modern corner, seventeenth- perch eighteenth-century Romance furniture, murals by Salvador Dalí, figure by Elie Nadelman, slab one cherished the earlier encyclopedic collections of Mortal art. She organized remove extensive collections into melody rooms flimsy her top secret homes pull New Dynasty and Paris.
Rubinstein (neé Chaya Rubinstein) was the firstborn of vii girls intelligent to a working-class lineage in Polska. Her parents arranged pick up her attack marry a much elder, wealthy widowman at picture age remark eighteen. In place of she free to Continent in 1890 and ephemeral with become emaciated uncle’s parentage in Town. She brought twelve jars of esthetic cream ordain her, which she sell quickly, gift in 1902 secured 1 backing class open rendering Helena Composer Beauty Meeting in Town. The participate of complex skincare way out allowed Pianist to get on the Maison de Beauté Valaze fit in 1908 look after 24 Grafton Street unsavory London duct a bag salon get Paris satisfy 1909 regress 255 lament Saint-Honoré.
After emotional to Town in 1912, Rubinstein dash her fierceness fo
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Helena Rubinstein (1915-1930)
Continued from: Helena Rubinstein
Continued onto: Helena Rubinstein (1930-1945)
After arriving in the United States in 1914, Rubinstein toured the country looking for places to set up salons and for suitable outlets to sell her products. Returning to New York, she was joined there by Titus with her two children, and by her sister Mańka who had arrived to help with the development of the American business.
In December, 1914, Rubinstein took out a lease at 15 East 49th Street, New York and, after suitable renovations, opened her first American Maison de Beauté Valaze there in May, 1915. The modernist-influenced interiors and Nadelman sculptures generated a lot of press interest and Rubinstein would repeat this stratagem in the future, using her growing art collection to generate free publicity.
Above: 1915 New York Salon designed by the modernist designer Paul T. Frankl [1886-1958]. The walls were covered with dark-blue cloth with baseboards and mouldings coloured a deep rose. Furniture was made from rosewood and mahogany upholstered in rose silk. The bas relief was designed by the Polish-American sculptor, Elie Nadelman [1882-1946] (Slesin, 2003).
Above: 1915 Waiting corridor with deep tan walls and black and gold hangings. Treat